SXSW 2012 - Consumer Goods: The Next Social Channels

Consumer Goods: The Next Social Channels
Event	Interactive 2012
Format	Core Conversation
Organizer	Steve Mannino – Critical Mass
Speakers	Steve Mannino – 60601 Scott Ross – Critical Mass
Description	There’s no denying it. Social Media has taken center stage in the day-to-day activities of our lives. From tweeting on the morning commute, to sharing photos of our most precious life moments with your Facebook friends. The social media extension to mobile devices has only escalated our omnipresent connection to our online profiles, but the next level of integration is brining our social media world to life with everyday products. Products such as a coffee mug, bicycles, or televisions have the potential of becoming viable channels for reaching out to our social networks. We want to create the next prototype that connects a consumer product to social media – something that tweets, checks in or posts to Google+! We've created a campaign to attract the best ideas around the world. We’ll collect all of the ideas here: http://goodsgoingsocial.tumblr.com. Then, we’ll create a prototype of our favorite submission and present with the winner at SxSW 2012!
Questions Answered	How do you create value in products with social features? Is there a need to go beyond the current state of social media connection with common consumer products? Is there potential for brands to use social consumer products as marketing channels? Will social consumer goods act as two way communication recourses or just means of consumption? How hard is it to make a product that tweets or posts Facebook updates?
Level	Intermediate
Supporting Material	We’ll collect all of the ideas here: http://goodsgoingsocial.tumblr.com. Then, we’ll create a prototype of our favorite submission and present with the winner at SxSW 2012!
Category	Branding / Marketing / Advertising
Tags	CPG, Future, social media innovation

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Consumer Goods: The Next Social Channels