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Your Customers On Video Are Your Biggest Asset

Event Interactive 2012
Format Dual
Organizer Dana Zemack – VideoGenie
Speakers
  1. Justin Nassiri – VideoGenie
  2. Hope Neiman – ShoeDazzle
Description Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your own customers. But how to best capture the testimonials for maximum ROI and impact? Testimonials have graduated: customer-contributed video offers an entirely new level of authenticity that simply cannot be achieved by the written word. This panel will cover how high-growth, disruptive brands can leverage the simple power of video to build credibility for their unique business models. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics.
Questions
Answered
  1. What is the hard marketing value and power of customer-contributed video?
  2. How can brands build credibility through customer-contributed video?
  3. How can video achieve new levels of authenticity that can’t be achieved by other marketing mediums?
  4. What are the acute pain points brands face and how can video be used as a marketing tool address those pain points?
  5. What are some of the best practices in strategy and execution behind campaigns utilizing video for their marketing efforts?
Level Beginner
Supporting Material http://www.shoedazzle.com/testimonials
Category Branding / Marketing / Advertising
Tags brands, Testimonials, video
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