SXSW 2012 - Blogging: Why So Many Women Are Doing It

Blogging: Why So Many Women Are Doing It
Event	Interactive 2012
Format	Solo
Organizer	Indiana Adams – Adored Austin
Speakers	Indiana Adams – Adored Austin
Description	Blogging is nothing new, however the number of bloggers continues to grow. Mom bloggers, fashion bloggers, food bloggers, and life style bloggers have seemingly taken over Blogger, Wordpress, and Tumblr, and most of these types of blog authors are women. Young, female bloggers have become a force to be reckoned with: the most popular ones have their lives made into movies, they write and sell books that top best seller lists, and they guest design for major brands. The lesser known bloggers still influence their readers in big ways, and companies have sat up and have taken notice. Let's discuss why women blog, how they use social media differently than men, and why brands are eager to connect with these women.
Questions Answered	Why are so many women blogging? How can brands and female bloggers work together effectively? How do women's blogs influence product movement and brand impact? How do women use blogging (and other social media) differently than men? What makes a blog influential to its readers?
Level	Beginner
Supporting Material	Indiana speaks at StyleX 2011- http://vimeo.com/21765174
Category	Branding / Marketing / Advertising
Tags	blogging, social media, women

Blogging: Why So Many Women Are Doing It