Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Philanthropy is not the future of Journalism

Event Interactive 2012
Format Dual
Organizer Nicole Hollway – St. Louis Beacon
Speakers
  1. Nicole Hollway – St. Louis Beacon
  2. Janet Coats – Coats2Coats
Description While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.
Questions
Answered
  1. What are some trends in the correlation between readership and giving in nonprofit journalism?
  2. How can organizations with lower traffic numbers compete for digital dollars?
  3. In a world of "pageviews" and "uniques" which metrics really matter?
  4. How do you develop revenue opportunites outside of the "norm?"
  5. How do you develop revenue products out of re-applied skillsets?
Level Advanced
Category Journalism
Tags Nonprofit Journalism, public media, Revenue
HELP