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Just'cus it's an infographic doesn't make it true

Event Interactive 2012
Format Panel
Organizer Gray Blue – FanBridge
Speakers
  1. Gray Blue – FanBridge
  2. Mike Boutte – Razorfish Digital
  3. Robin Richards – JESS3
  4. Eric Morse – WEA / Warner Music
  5. TBD TBD – TBD
Description We all work in a sea of numbers – numbers, analytics and data provide us with sales points, roi and add value to effort in the online world. Data has also risen as a means to generate buzz & awareness, and none has been more buzz-worthy than the almighty infographic. But with the rise of flashy data, the old adage rings true - "Don't believe everything you read". Number can be manipulated, and data can be spun. In the panel, we'll address the importance of maintaining healthy skepticism in the face (the oh so pretty, pretty face) of graphics-infused data.
Questions
Answered
  1. What kind of damage can a false or hoax infographic do to not only a business, but an industry?
  2. Once the damage is done - how hard can it be to repair?
  3. In the process of creating an infographic, how does one define the focus?
  4. What defines creditable data?
  5. Now that we know information can be "sexy", how do we make sure that people remember the old adage of not to judge a book by it's cover?
Level Intermediate
Supporting Material http://geofflivingston.com/2011/05/25/infographics-art-or-porn/ http://articles.cnn.com/2011-08-03/tech/explorer.report.faked_1_apparent-hoax-website-report?_s=PM:TECH
Category Branding / Marketing / Advertising
Tags analytics, infographics, marketing
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