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Title:

Curiosity Marketing: Using Secrets To Create Engagement

Your vote:
Yes No
Organizer:
Rohit Bhargava, Author, Personality Not Included | SVP, Ogilvy
Description:
Secrets are irresistible and using them in your marketing can offer the ultimate hook for customers to share. From a restaurant with a secret menu item to the origin of the fabled Konami Code, this session will share examples and practical advice on how to put secrets to work in your marketing.
Questions
Answered:
  1. What is curiosity marketing?
  2. How difficult is it and who should use it?
  3. What are the components of using secrets that marketers need to know?
  4. What are some examples of companies using this technique well?
  5. Is this idea relevant for big and small businesses? How?
  6. How to you evaluate good ideas and separate them from bad ones?
  7. What are the actionable steps you can use for your own business to put this into action?
  8. So you've used a secret to get attention ... what comes next?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Solo
Event:
SXSW Interactive 2009
warren sukernek
on 8/8/08
I'll let you in on a secret..I can't wait for this session!
Rohit Bhargava
on 8/8/08
Thanks Warren! Readers of PNI will recognize this from the book, but there are going to be several new examples and even a secret marketing campaign around the session. Stay tuned for more - and if you have the book and want to know about the secret link, send me an email at rohitaustralia [at] gmail [dot] com
David Armano
on 14/8/08
I'm a curious person. Naturally' I'll go to this. Sounds great.
Shashi Bellamkonda
on 15/8/08
wow the konami code sounds like a secret society :) I have attendd a lot fo your sessions and they ar always innovative and different. Looking forward to this one. :)
Paul McEnany
on 16/8/08
Alright, well, Warren wins the award for first comment on this thing that made me laugh out loud. And of course, I agree. I'll be there!
Mack Collier
on 16/8/08
It's no secret that Rohit is one of the most respected marketing/branding speakers out there. This is must-see.
Siva Rajendran
on 27/8/08
That sounds interesting. It would be great if you share examples where overdoing this secret strategy failed too.
Babette Pepaj
on 28/8/08
really interesting -
casininiox moron
on 15/3/09
wonderful
Nike Air Force One
on 22/3/09
I agree totally..
estepona property
on 27/5/09
Great comment by Warren, proper funny!
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
tiffany jewelry
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
free online games
on 24/10/09
I'm a curious person. Naturally' I'll go to this. Sounds great.
cialis online
on 30/10/09
It's no secret that Rohit is one of the most respected marketing/branding speakers out there. This is must-see.
Payday Loans
on 25/11/09
Great idea for a panel.
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