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Move Beyond the Check-In. How to Socialize Events

Event Interactive 2012
Format Panel
Organizer Leif Fescenmeyer – Critical Mass
Speakers
  1. Leif Fescenmeyer – Critical Mass
  2. Joe Sutter – GMR Marketing
  3. Heidi Skinner – Critical Mass
Description Events are becoming more social, but lack value for the consumer, long-term. Brands, social networks, entertainment, even killer pop-up technologies like projection mapping are not fully tapping into power of social media. How do we push the physical event into the social sphere to engage deeper and retain audiences? Broadcasting and pre-event promotions barely scratch the surface. In this session, we'll show you how to push events further through integrated technologies, leverage onsite social content, engage audiences in real time and create advocates online long after the event is over.
Questions
Answered
  1. What is the future state of event and location-based social media?
  2. How do we leverage mobile content and mobile users’ desire to be in the "now?"
  3. How does real-time event marketing impact my national and/or local business?
  4. How do we integrate social into burgeoning, event-based technologies?
  5. How do we encourage audience participation and turn them into advocates?
Level Advanced
Category Branding / Marketing / Advertising
Tags agencies, developers, social media marketing
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