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Title:

Fire Your PR Firm: Brand it Yourself

Your vote:
Yes No
Organizer:
Francine Hardaway, Stealthmode Partners
Description:
Social Media Club interim board members will give advice and anecdotes about how PR and branding have changed because of social media and how, as an entrepreneur, you sre empowered. You can now market your own product or company better than any PR firm. And you should. This is for technical people, to teach them the DIY of social media as a branding tool. You would be surprised how many engineers don't know this.
Questions
Answered:
  1. If I'm bootstrapping my startup, how do I market without a budget?
  2. What's ethical and "right" to do for my brand on Twitter and Facebook?
  3. What exactly is authenticity and how do I square it with intellectual property?
  4. How do I network outside of my own circle?
  5. What if I can't write?
  6. How do I choose among tools?
  7. What if I'm trying to reach a non-technical audience?
  8. How important is community management
  9. How do I reach manstream media?
  10. How do I connect my marketing with my customer service?
Level:
Advanced
Category:
Business / Entrepreneurial
Type:
Panel
Event:
SXSW Interactive 2009
francine hardaway
on 8/8/08
I owned an agency for 17 years and know PLENTY about best and worst practices of agencies. I will appear with other social media experts to talk about the issues involved in branding that can and cannot be addressed by traditional PR.
Bobby Dee
on 8/8/08
Francine tells it like it is! Don't miss her.....BobD,Phx
Howard Greenstein
on 8/8/08
I'd fire Franacine's PR Firm in a second...wait a minute. Seriously, this is going to be an excellent discussion with some very sharp people about a topic that's quite relevant.
I hope to attend and learn more about the practices these pros are using.
John Morton
on 8/8/08
Looking forward to it.
Ellen Leanse
on 8/8/08
Francine, as you well know, social media gives businesses and the people in them huge power to create, manage and evolve their brands real-time with an engaged and targeted community. Glad you're taking this on and hope you'll let me know if I can offer any perspectives or experiences. Cheers, e.
Lee Odden
on 8/8/08
As a PR firm owner I hate to agree but social media does indeed empower execs to get press on their own. Still, I think they'll get more with the help of a social media PR consultant and certainly by attending this panel.
Steve Swedler
on 8/8/08
Video Email? ;) Looking forward to this one
Mike Hawksworth
on 8/8/08
I fired Francine because she did make me self sufficient! :-) We are all missing out on hugh opportunties by not listening to this lady and taking advantage of the social media available. My high school graduate daughter interned at my company this summer and we were amazed at what she could do. We now loose her as she goes off to college.
Justin Crossman
on 8/8/08
A master in her field, this opportunity should not be missed!
mike connolly
on 9/8/08
Francine is a practical visionary and has been promoting social media for quite sometime. This session will show more people how they can help themselves instead of having others do things for them.
mike connolly
on 9/8/08
last time i forgot to vote.
Sylvia Paull
on 9/8/08
As a PR professional, I think Francine's is the right strategy. All a PR firm can do is communicate a company's mission and brand, but each company needs to build those elements itself or it probably won't survive.
mark klein
on 9/8/08
Francine Hardaway is top authority on what entrepeneur's need to do to build their business both online and offline.Social Media opportunities are something all business people need to quickly learn to take advantage of on their own without relying on agencies to do the work for them.
Dan Hill
on 11/8/08
Looking forward to it, Francine
Roxanne Darling
on 11/8/08
I agree - the opportunities are outstanding for solopreneurs, small biz, large biz, and even employees within companies.
Aaron Strout
on 11/8/08
Can't wait to see it!
mike connolly
on 12/8/08
Here's my vote.
Shashi Bellamkonda
on 17/8/08
Voted for this panel. This willgive people a comprehensive strategy to take back and justify attending SXSW to their company :)
Sean Tierney
on 21/8/08
Francine is the "den mother" of social media in AZ. She is arguably the most qualified person anywhere to give this talk (just look how many twitter followers she has-> http://twitter.com/hardaway ;-). Definitely check this out.
francine hardaway
on 21/8/08
For an added attraction, I've added to the panel Brian Solis and Scott Baumann. two PR people who "get" social media, and Chelsea Hardaway, probably the best brand strategist I have ever given birth to. ROFL See you all there! Seriously, Chelsea knows more than I ever did.
sally Strebel
on 21/8/08
Looking forward to this panel.
Chuck Reynolds
on 21/8/08
I'm with Swedler.. I'd love to hear about video email ;)
Biray Alsac
on 23/8/08
I have seen Francine's word of wisdom ripple within the community and I look forward to seeing her panel at SXSW!
forex trading
on 9/4/09
see you ant next SXSW
Nike Dunks
on 5/5/09
Great Article
Tekne Turu
on 14/5/09
This is a really interesting idea for me, and for many of the women I know who were born in the late 70's/early 80's and discovered the internet in adolescence, as a means of self-expression, utility, and ultimately social networking. The idea of the online diary is pervasive even in web 2.0 formats with ostensibly other purposes (ie. yelp, flickr) and I would be very interested in hearing firsthand accounts (especially from women and girls) of people who started this by building their own rudimentary pages to combat the horrors of junior high and high school.
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on 21/10/09
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on 23/10/09
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on 24/10/09
I have seen Francine's word of wisdom ripple within the community and I look forward to seeing her panel at SXSW!
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on 28/10/09
This is for technical people, to teach them the DIY of social media as a branding tool
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Jh Ona
on 18/11/09
Really nice post Thanks
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