SXSW 2012 - Fire Your PR Firm: Brand it Yourself

Fire Your PR Firm: Brand it Yourself
Event	SXSW Interactive 2009
Format	Panel
Organizer	Francine Hardaway – Stealthmode Partners
Description	Social Media Club interim board members will give advice and anecdotes about how PR and branding have changed because of social media and how, as an entrepreneur, you sre empowered. You can now market your own product or company better than any PR firm. And you should. This is for technical people, to teach them the DIY of social media as a branding tool. You would be surprised how many engineers don't know this.
Questions Answered	If I'm bootstrapping my startup, how do I market without a budget? What's ethical and "right" to do for my brand on Twitter and Facebook? What exactly is authenticity and how do I square it with intellectual property? How do I network outside of my own circle? What if I can't write? How do I choose among tools? What if I'm trying to reach a non-technical audience? How important is community management How do I reach manstream media? How do I connect my marketing with my customer service?
Level	Advanced
Category	Business / Entrepreneurial

Fire Your PR Firm: Brand it Yourself