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Sustainable Location Based Advertising

Event SXSW Interactive 2009
Format Panel
Organizer Andrew Simpson – Rilli.com
Description With the increasing availability of location and context specific information, comes a new level of trust and responsibility. Is this a step towards AdSense Orwellianism, or a chance to create a meaningful dialogue between people and culture? How can we use advertising to create rich experiences for people while paying our bills?
Questions
Answered
  1. How can create positive experience and positive cash flow?
  2. What does respectful advertising look like?
  3. In what ways can we create strong relationships with businesses who advertise with us?
  4. What new contexts can we leverage to provide relevant and meaningful offerings?
  5. How can we manage and strengthen people's relationships with our advertisers?
  6. How can we work with advertisers to create offerings that people actually care about?
  7. What are the positive and negative implications?
  8. Where to compromise?
  9. What are our priorities in building an advertising network?
  10. Which new interactions can we create between people and businesses that facilitate the things that they love?
Level Intermediate
Category Advertising / Marketing
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