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Potterize it! Sharing the Magic of Fan Culture

Event Interactive 2012
Format Panel
Organizer Brenda Huettner – P-N Designs, Inc
Speakers
  1. Lisa Bunker – Pima County Public Library
  2. Brenda Huettner – P-N Designs, Inc
  3. Andrew Sims – Hypable
  4. Heidi Tandy – HP Education Fanon, Inc.
  5. Melissa Anelli – Leaky, Inc., Leaky Net LLC, Mischief Management
Description Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (Pottermore, LeakyCon, Leaky Cauldron), Andrew Sims (MuggleNet, Twilight Source, and Hypable), and Heidi Tandy (HPEF, organizing conferences since 1996) will share insider knowledge on creating vibrant online and "In Real Life" communities. Specifically, how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm. Social Media Librarian Lisa Bunker will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. Brenda Huettner will be the moderator.
Questions
Answered
  1. When planning an event or campaign, how do you decide what to open to participation, and what to create internally?
  2. What can other groups learn from sites like MuggleNet and Potter conference planners that will make their event planning and publicity more effective?
  3. Potter fansites were amongst the earliest adopters of podcasting. How do you evaluate a new tool and decide what to add to the mix?
  4. Large portions of the sites are staffed with volunteers. How do you recruit and train volunteers and staff who will keep things moving forward?
  5. What tools, platforms and ideas have not worked out well?
Level Intermediate
Supporting Material Pottermore: http://www.pottermore.com/ MuggleNet: http://www.mugglenet.com/ LeakyCon 2011: http://www.leakycon.com/ Ascendio 2012: http://hp2012.org/ Hypable: http://www.hypable.com/
Category Social Media / Social Networks
Tags community, participation, social media
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