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Getting Real About Virtual Worlds

Event SXSW Interactive 2009
Format Panel
Organizer Paul Hemp – Harvard Business Review
Description Two generally parallel trends are shaping online 3D environments: users’ desire to ESCAPE reality and their drive to REPLICATE reality. Both create opportunities for real-world businesses – though it gets trickier when the two occasionally intersect, as in Second Life. How can businesses make use of virtual environments that mirror real life exclusively?
Questions
Answered
  1. What are examples of fantasy-based, reality-based, and hybrid virtual worlds?
  2. What are some of the pitfalls of businesses trying to use fantasy-based worlds?
  3. What is the promise of businesses using reality-based 3D environments?
  4. What are examples of businesses doing this now?
  5. What are some ways that businesses might do this in the future?
  6. What are the current technical limitations to businesses doing this?
  7. Does the hype around 3D environments veil other drawbacks?
  8. What can be done just as well in a 2D space as in a 3D space?
  9. How does a company begin to act upon the opportunities that exist?
  10. How "real" could 3D spaces become?
Level Intermediate
Category Business / Entrepreneurial
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