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Bringing Sexy to the Gov 2.0 UX

Event Interactive 2012
Format Solo
Organizer Kate Walser – CX Insights
Speakers
  1. Kate Walser – CX Insights
Description Gov 2.0 and "participatory government" are all the rage in 2011. The idea of citizens partnering with public servants has everyone atwitter and tweeting. What's not to love? Adding fuel to the fire are major announcements such as the "Improving Federal Websites" campaign by the White House and the Open Government Parternship among Brazil, the United States, and other world leaders, really up the ante. Whether gov 2.0 is a passing fad or a force to be reckoned with boils done to a couple key factors – design and outreach. Throwing technology at the opportunity is great and all, but we've been there and done that and know that the only way to get users excited about your initiative is to think about them and design an engaging and thoughtful experience with a little bit of sexy added in. Come learn the secrets and challenges to making a gov 2.0 experience that really makes citizens fall in love with their public servants.
Questions
Answered
  1. How do you define gov 2.0 UX success?
  2. What's different about designing gov 2.0 experiences?
  3. So many citizens...how could we possibly factor them all into the design?
  4. What key features do we need to include in the design?
  5. Who can we look to for inspiration and how did they do it?
Level Intermediate
Supporting Material I gave a talk introducing the idea of gov 2.0 & UX at Interaction 10. I have gathered several case studies and ideas since then so it wouldn't be a repeat of Interaction 10 material. Video: http://www.ixda.org/resources/kate-walser-change-we-need-needs-ixd-designing-gov-20-s-inclusive Slides: http://www.slideshare.net/kwalser/designing-gov-20-thats-inclusive
Category Government and Technology
Tags design, gov 2.0, usability
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