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Title:

Latino Digital Drive: Why This Audience Matters

Your vote:
Level:
Advanced
Type:
Panel
Category:
Advertising / Marketing
Organizer:
Javier Farfan, Zune
Description:
An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What's the secret and should there be an English crossover? More and more artist are noticing this community - even Beyonce singing in Spanish.
Ana Harris
on 19/8/08
This is a VERY hot topic...I want to see this explored further. It seems the English crossover appeals most to the younger demographics, the 2nd & 3rd generation Latinos in the US.

Thanks,

ana from Momentum Worldwide
on 15/5/09
Most excellent!
Do it today!
Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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