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Latino Digital Drive: Why This Audience Matters

Event SXSW Interactive 2009
Format Panel
Organizer Javier Farfan – Zune
Description An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What's the secret and should there be an English crossover? More and more artist are noticing this community - even Beyonce singing in Spanish.
Questions
Answered
  1. Is marketing to this segment only relevant in major metropolitan cities?
  2. Does it matter to cater to this audience? If so, why?
  3. Who are the target audiences among ethnic minorities, especially US Hispanic?
  4. Are Latinos even online to notice non-Spanish-language artists?
  5. Does DRM matter to Hispanic consumers / artists?
  6. Who has the infrastructure to reach the Latino audience?
  7. Who are some of the artists or labels that are getting it right?
  8. What is the secret to exposing Spanish-language artist to the general market?
  9. Do digital partnerships help or hurt the consumer and / or artist?
  10. Can niche markets exploit digital distribution?
Level Advanced
Category Advertising / Marketing
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