People's favorite question when talking about Web 2.0 is "How are you going to make money from that?" Widgets play a significant role in the future of online advertising. In this session, hear from the leaders about what they’re doing along with some success stories.
Questions Answered:
What are widgets?
How many people use widgets?
Can you make money from widgets?
How much have people made from widgets?
Can you advertise in widgets?
What are the successful advertising formats?
Can a widget be an ad?
What are the best practices for making a widget a good advertisement?
What are the successful models (i.e. CPM, CPA, CPI)?
Which big brands have used widgets as a vehicle for delivering an ad?