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Title:

True Life: I'm a Successful Widget

Your vote:
Yes No
Organizer:
Peggy Fry, Clearspring Technologies
Description:
With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get traffic to your site. In this session, you’ll learn about how a mainstream brand was able to infiltrate the social networks with their widget, increase use of their content, and drive traffic back to their Web site.
Questions
Answered:
  1. What's an example of a successful widget campaign?
  2. What made it successful?
  3. Why widgets?
  4. How much did it cost?
  5. How long did it take?
  6. What methods did they use to get the widget seen by as many people as possible?
  7. What type of results where they able to achieve?
  8. What notable problems were encountered and how did they resolve them?
  9. How can I reproduce that kind of success with my widgets?
  10. How would they do it differently next time to make the widgets even better?
Level:
Intermediate
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
online casino
on 4/5/09
Very interesting discussion, thank you
last minute
on 15/5/09
I am so living this every day, good topic.
estepona property
on 2/6/09
This is a huge issue at the moment, some of the big players are capturing so much traffic.
vineyard investment
on 28/6/09
The issue is that there happens to be a huge amount of competition within the widget/app market. Creating something original and innovative is no longer enough.

Interesting subject.
cialis online
on 30/10/09
This is a huge issue at the moment, some of the big players are capturing so much traffic.
business directory
on 17/11/09
Off course this is a huge issue at the moment and a huge amount of competition within the widget/app market.
Payday Loans
on 25/11/09
Putting your branded widget out there does not guarantee immediate results. You still have to promote it either via your chosen social network’s channels (user groups and such) or blogs related to its function and niche market.
sünger bob oyunları
on 30/11/09
I am so living this every day, good topic.
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