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True Life: I'm a Successful Widget

Event SXSW Interactive 2009
Format Panel
Organizer Peggy Fry – Clearspring Technologies
Description With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get traffic to your site. In this session, you’ll learn about how a mainstream brand was able to infiltrate the social networks with their widget, increase use of their content, and drive traffic back to their Web site.
Questions
Answered
  1. What's an example of a successful widget campaign?
  2. What made it successful?
  3. Why widgets?
  4. How much did it cost?
  5. How long did it take?
  6. What methods did they use to get the widget seen by as many people as possible?
  7. What type of results where they able to achieve?
  8. What notable problems were encountered and how did they resolve them?
  9. How can I reproduce that kind of success with my widgets?
  10. How would they do it differently next time to make the widgets even better?
Level Intermediate
Category Advertising / Marketing
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