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We Are the Media: Non-Profit Communications in the 2.0 World

Event SXSW Interactive 2009
Format Panel
Organizer Ted Fickes – The Wilderness Society
Description The death of traditional media is old news to some but has left non-profits and advocacy groups without familiar platforms for distributing information. How do organizations successfully distribute facts and data in the media-rich but journalism poor world? Can (and should)non-profits become news sources themselves?
Questions
Answered
  1. How has social media technology changed the way traditional press/media works?
  2. When and how should advocacy organizations be a news source?
  3. What protections, if any, do advocates have if creating news (eg. freedom of information, fifth amendment, etc.)?
  4. What types of technologies and level of expertise/skill do non-profits need to be effective online media sources?
  5. How do "traditional" reporters and journalists use new media?
  6. How do changes in the way new media is used by the press affect communications staffing and skills in non-profits?
  7. What channels do social networks (Facebook, change.org, etc) provide for distributing news?
  8. How do you enable your supporters to be reporters and news sources in their networks?
  9. Should online channels be the core media outlet for non-profit communications departments?
  10. How can organizations turn news consumers into active supporters?
Level Intermediate
Category Advertising / Marketing
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