SXSW 2012 - The next Generation of Ideation

The next Generation of Ideation
Event	Interactive 2012
Format	Panel
Organizer	Bill Johnston – Dell
Speakers	Bill Johnston – Dell Vida Killan – Starbucks
Description	Remember when “ideas” sites were all the rage? IdeaStorm, My Starbucks Idea? Media attention to these communities declined, but the communities' themselves evolved, and the second wave of customer-led innovation is fast-approaching. The panel will explore the first generation of ideation sites, and talk about how they are evolving their ideation communities to take full advantage of the social web, create more meaningful and impactful dialog amongst stakeholders and ensure that ideation is a key activity in their community engagement model. The panel will be punctuated by real-time online Ideation activities with attendees. Panelists include social media executives that drove strategy for IdeaStorm, My Starbucks Idea, as well as a key industry analyst.
Questions Answered	What did the initial landscape of "Ideas" sites look like? What where the key lessons learned from Ideas 1.0 - specifically from IdeaStorm and MyStarbucksIdea How do you weave an Ideas community into the fabric of a larger social media & community strategy? What specific business value do Idea communities (and activities) bring? Looking forward - how do ideation communities evolve within the larger context of the evolving social web?
Level	Intermediate
Supporting Material	http://www.ideastorm.com & http://www.mystarbucksidea.com
Category	Social Media / Social Networks
Tags	community, ideas, social media

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The next Generation of Ideation