SXSW 2012 - Physical Architecture Meets Interaction Design

Physical Architecture Meets Interaction Design
Event	Interactive 2012
Format	Dual
Organizer	Leonard Souza – EffectiveUI
Speakers	Leonard Souza – EffectiveUI Sean Coulter – Pugsley. Simpson. Coulter. Architects
Description	Physical architecture is about how environments interact with people. Interaction design is about the mind moving through abstract spaces. Somehow the two must intersect. This session is aimed at taking two design disciplines (physical architecture and interaction design) and finding where they relate, and how they can learn from one another. Interaction design has taken a lot from the field of architecture's creative and scientific process. For example, wireframes are very similar to blueprints (construction documents). These similarities are ever present between the two. Truly, both fields blend art and science, as well as both sides of the mind. Expect to come away with a high-level understanding of how phenomenology influences our interactions, tangible and intangible, and how cognitive science can be used to manipulate perception. This talk will be a lot of fun, so come down with an open mind and a lot of questions!
Questions Answered	What are the similarities and shared principles of interaction design and physical architecture? What can interaction designers learn by thinking in the mindset of a physical architect? How are space and movement relative to the field of interaction design? How can cognitive science be used to shape the perception of users? How and what phenomenology is, and how it can be applied to any creative endeavor.
Level	Intermediate
Category	Design / Development
Tags	Architecture, interaction design, user experience

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Physical Architecture Meets Interaction Design