Most organizations get in their own way when it comes to online, obsessing about things that don’t matter and virtually ignoring things that do. Using examples from the brilliantly sublime to the jaw-droppingly stupid, we’ll discuss and demonstrate simple changes anyone can make to juice their online results.
Questions Answered:
What do you mean by "suck"? (It's not what you think)
How do you tell if you are mediocre? (If you have to ask...)
What are the underlying characteristics of the best sites?
What do the worst sites have in common?
What strategies work?
How about some real-world examples?
What role does organizational structure play in online success or mediocrity?
What kind of results can we expect from making these changes?
Why hasn't the business community gotten on board with this yet?