Community Management is the New Black |
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| Event | Interactive 2012 |
| Format | Solo |
| Organizer | Lauren Vargas – Self Employed |
| Speakers |
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| Description | Community managers wear a plethora of hats these days, from community ambassador to storyteller and back again. There is no one job responsibility or hat. Each organization has to find the right mix and balance of hats a community manager must wear, but don’t be mistaken, a single hat does not define the species. Similar to a chameleon, a community manager does not change colors or hats to blend in, but as an act of communication. The position title, community manager, is relatively new, but the role is not new and is evolutionary of the public relations practitioner, customer service representative, and marketing consultant. It is the networks and subsequent transparency of those networks that have changed and will continue to change. Social networks, both online and off, will come and go, yet the conversations making up the content of these networks will remain the same. It is the responsibility, not just the role, of the community manager to participate in the communities of conversations and focus on the people behind the engagement, not the technology. Community management is not the ‘management’ of a community response, but the awareness and educated engagement of the community manager and organization represented. To succeed, community management begins as a mindset, the seed of strategic change and open communication within the business culture, then progresses into unique processes for smart community participation. |
| Questions Answered |
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| Level | Intermediate |
| Supporting Material | http://www.rootreport.com/2011/03/community-management-is-the-new-black/ |
| Category | Social Media / Social Networks |
| Tags | community, community management, community manager |