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The Real World X- Community Management

Event Interactive 2012
Format Panel
Organizer Anna OBrien – Greenlight
Speakers
  1. Nick Ayres – InterContinental Hotels Group
  2. Kellie Parker – SEGA of America
  3. Katie Morse – Billboard
  4. Anna OBrien – Greenlight
  5. Sam Haseltine – Golbox.com (formerly FootballUnited.com)
Description This is the true story of five community managers picked to work on a brand, fixing problems and engaging with the community to find out what happens when people stop being polite and start getting real. Katie Morse is the music-loving technology geek. Active in the dubstep scene she snagged a role a Billboard only to learn you do not cross Lil Kim fans and live to tweet about it. Nick Ayres is happy go lucky and potentially the nicest guy on the interwebs. He's also been one of the social media voices behind two big brands that really like orange (like, a whole lot) - The Home Depot and InterContinental Hotels Group (IHG). The question is: can the man with the million dollar smile keep a cheerful grin when things go awry? Kelli Parker is the ragtag rebel ruling the male dominated world of gaming. When you think Sega you think blue hedgehogs, but Kellie gets to see the darker side of gamer behavior-- like all those penis photos. Sam Haseltine can commonly be found standing on a chair at a football ground orchestrating hundreds football fans in glorious song. The ultimate in community management. The same can be said for him online, but without the chair. Anna OBrien is the typical left of center creative girl, with a background in numbers and web analytics. She once made waves in community management for Citibank, but can she survive the challenge of managing brands in a new country? Welcome to the The Real World, Community Management.
Questions
Answered
  1. What is the best way to deal with social media crisis situations?
  2. How do I handle a fan that has gotten out of control?
  3. What can I expect to encounter as a community manager?
  4. What's the craziest thing you've seen while managing a brand?
  5. How do I pursue a role in community management?
Level Intermediate
Category Social Media / Social Networks
Tags community management, community manager, social media
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