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Building a Bridge with Barcodes - The QR Code Invasion

Event SXSW Interactive 2009
Format panel
Organizer Evan Jones – Stitch Media, Inc.
Description QR Codes have made a tremendous impact on mobile internet around the world but have yet to break-out in North America. In Japan, users are utilizing 2D barcodes to place hyperlinks throughout the physical world on everything from bookmarks to tombstones. Join Evan Jones, innovator of QR code technology, as he discusses the potential waiting to be unlocked behind this powerful technology.
Questions
Answered
  1. What are QR codes?
  2. How do QR codes work?
  3. How are QR codes used worldwide?
  4. How have they been used in North America?
  5. What accounts for the discrepancy between North American and Japanese uses of QR codes?
  6. Why was CBC's The Border: Interactive use of QR codes so successful?
  7. Can QR codes be applied to other industries (aside from gaming)?
  8. How portable is the QR code technology?
  9. What kind of industries could get the most out of QR codes?
  10. What will it take for a QR code revolution in North America?
Panelists Antony McGregor Dey, moderator (qmcodes.com), Dustin Haisler (cityofmanor.org), Evan Jones (Stitch Media), Daniel Switkin (Google), Stan Wiechers (technology writer)
Level Intermediate
Category Mobile / Wireless
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