SXSW 2012 - Making Whuffie: Raising Social Capital in Online Communities

Making Whuffie: Raising Social Capital in Online Communities
Event	SXSW Interactive 2009
Format	Solo
Organizer	Tara Hunt – Citizen Agency
Description	This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation.
Questions Answered	What is Whuffie? Why is social capital the key to online community interactions? How do you build your Whuffie? What does it mean to turn the bullhorn around? How does a company figure out where to find the right community interactions? How does one become part of the community? What does embrace the chaos mean and why is it important? How can you connect to your customers through building better customer experiences? What is a higher purpose and how does it apply to Whuffie building? What are some examples of companies who have become successful through Whuffie building?
Panelists	Tara Hunt (Citizen Agency)
Level	Intermediate
Category	Advertising / Marketing

Making Whuffie: Raising Social Capital in Online Communities