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Title:

Making Whuffie: Raising Social Capital in Online Communities

Your vote:
Yes No
Organizer:
Tara Hunt, Citizen Agency
Description:
This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation.
Questions
Answered:
  1. What is Whuffie?
  2. Why is social capital the key to online community interactions?
  3. How do you build your Whuffie?
  4. What does it mean to turn the bullhorn around?
  5. How does a company figure out where to find the right community interactions?
  6. How does one become part of the community?
  7. What does embrace the chaos mean and why is it important?
  8. How can you connect to your customers through building better customer experiences?
  9. What is a higher purpose and how does it apply to Whuffie building?
  10. What are some examples of companies who have become successful through Whuffie building?
Panelists:
Tara Hunt (Citizen Agency)
Level:
Intermediate
Category:
Advertising / Marketing
Type:
Solo
Event:
SXSW Interactive 2009
Glenn Hudson
on 8/8/08
nice. i'm down. thank you...
Tanya McGinnity
on 8/8/08
I really really want to go to this panel. Building online communities is an essential topic to be covered and Tara Hunt is a true expert in this.
Danny Ayers
on 8/8/08
Tara this is great. Hope to see you again in March!
Dan Ancona
on 8/8/08
Sounds great. I'm bloody well determined to make it to this one, finally.
Jeannine Harvey
on 8/8/08
Great idea! I'll be there.
Jackie Peters
on 8/8/08
Love it Tara - Can't wait!
Dave O
on 8/8/08
5 stars and a blog post to help get the vote out from me! Saskatoon ftw
Jorge Jaime
on 8/8/08
5 Stars becuase Whuffie is becoming very important and people need to know.
David Peck
on 8/8/08
5 Stars because its TARA!!Heck yes
Phillip Jeffrey
on 16/8/08
5 stars and 2 snaps up.
christopher carfi
on 19/8/08
yup.
Marcus Nelson
on 25/8/08
2 snaps, 5 stars, a big hug & a partridge in a pear tree!!! I'm there!
David Swedlow
on 1/9/08
Ah! Someone with the experience to deliver perspective on something we all care about. Very refreshing!
Gretchen Heber
on 9/10/08
Very interesting. We (naturallycurly.com) have a very active community, but it doesn't necessarily translate to sales. Look forward to hearing more.
Istanbul property
on 24/4/09
Great post, some good information about online social interaction.
estepona property
on 15/5/09
Its true that you have a huge number of followers on twitter and lots of feed subscriptions but if you are not targeting the right people, with the right message you aren´t going to sell.

I look forward to listening in more detail about this subject.
last minute
on 18/5/09
Great idea! I'll be there.
estepona property
on 3/6/09
Oh yes and I will be attending.
psycholog online
on 10/7/09
great article indeed
Car Hifi
on 11/7/09
Great work. really accepted. Good info provided.
vineyard investment
on 17/7/09
Yes Tara was really great, Ill watch her anyplace anytime anywhere!
Bilety lotnicze
on 29/7/09
I think twitter and facebook in the next few years will excel on the markets. Wonder though how it will look in the next 10-20 years.
Essay help
on 7/8/09
good info and realy great work!
i'll be attending!
Car Hifi
on 23/8/09
good job!
sandra wilkinson
on 23/9/09
Great idea love it!
Payday Loans
on 20/11/09
The content is very good.
Payday Loans
on 20/11/09
penny saved is a penny earned.
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