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China: creators and consumers of the future

Event Interactive 2012
Format Dual
Organizer Brandon Berry Edwards – frog
Speakers
  1. Kaj Vatsa – frog
Description China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Questions
Answered
  1. How technology is being modified in unique ways
  2. Youth attitudes and behaviors with technology
  3. The rise of shanzhai and what's up next for IP
  4. The changing landscape and predictors of social media
  5. The affect of information access toward collaboration and innovation
Level Intermediate
Category Global / International Issues
Tags China, innovation, research
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