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You’re Living in Your Own Private Branded Entertainment Experience

Event SXSW Interactive 2009
Format Dual
Organizer Brian Cain – Campfire
Description Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it’s the audience that ultimately decides what happens. Along the way you’ll catch a glimpse at the internal workings of this style of advertising.
Questions
Answered
  1. What’s this weird thing under my chair?
  2. Why is that girl yelling at that guy?
  3. Is that guy an actor or is that how his hair really looks?
  4. What in the hell are they trying to sell?
  5. Why are the Campfire guys looking at me like I’m making them work harder than normal?
  6. Are you sure you want me to sing?
  7. Oh hey, is that the product?
  8. Who’s the villain?
  9. Am I the villain?
  10. Can we do that again?
Panelists Brian Cain, moderator (Campfire), Brian Clark (gmdstudios.com), Dee Cook (addlepated.net), Steve Peters (stevepeters.org), Lance Weiler (lanceweiler.com)
Level Beginner
Category Advertising / Marketing
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