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New Media and CSR: Communicating Corporate Good

Event Interactive 2012
Format Panel
Organizer Nick Aster – TriplePundit.com
Speakers
  1. Christine Diamente – Alcatel-Lucent
  2. Dale Hart – Methodologie
  3. Mitch Baranowski – BBMG
  4. Nick Aster – TriplePundit.com
  5. Chris Miller – Seventh Generation
Description Since the early days of philanthropy, companies have sought to communicate their corporate social responsibility and sustainability accomplishments. Too often these communications are the are staid stacks of paper that no one reads, or worse, the banal press release that falls on indifferent ears. But, going hand in hand with the rise of more sustainable thinking, some innovative companies have learned to use interactive media to make their CSR communications come alive: Two-way communications, transparent supply chain tools, c-suite twittering, online video and social media. Understanding the power of these technologies in a corporate setting leads not only to better communication, but a more powerful, authentic brand to prosper behind. Let's learn from the companies and professionals making it happen.
Questions
Answered
  1. What are some examples of the best online CSR reporting?
  2. Who are the firms and players my company should be talking to?
  3. What about going beyond reporting? What's the exciting frontier?
  4. How do you ensure real authenticity?
  5. What about engaging employees in the CSR communications process?
Level Intermediate
Category Branding / Marketing / Advertising
Tags Communications, CSR, sustainability
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