Everyone agrees that data/api mashups are powerful and compelling - and that non-technical people should be able create them - but to date every product intended to open generalized mashup creation to non-engineers has been a big flop - What are the UI & technical innovations needed to solve this?
Questions Answered:
What are APIs and Feeds?
What are mashups?
What have been the most popular mashups to date?
Who makes mashups right now?
Why don't normal people create mashups?
What's been tried already to make mashups easy?
Why haven't easy mashup creator tools taken off?
What UI innovation is necessary to democratize mashup creation?