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Title:

There's Something About MarComm

Your vote:
Yes No
Organizer:
Jason Swihart , Textura Design
Description:
Social media have only just started to catch on in the corporate world and one of the greatest threats to successful efforts is the interference of traditional MarComm. Why does traditional MarComm spell death for social media and what can programs managers do to stay alive?
Questions
Answered:
Level:
Intermediate
Category:
Business, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Christine Hudson
on 23/8/07
Our marketing team tends to stay ahead of the game, and is not necessarily bound by traditional constraints.
We definitely want to avoid any potential pitfalls that we might encounter with some of our still traditional practices and are interested in how you would apply various social media to enhance our efforts.
DL Byron
on 20/9/07
OMG awesome
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