SXSW 2012 - Tapping the Mainline: Designing for Learned and Evolved Responses

Tapping the Mainline: Designing for Learned and Evolved Responses
Event	SXSW Interactive 2009
Format	Solo
Organizer	Mike Stenhouse – Trampoline Systems
Description	We love stories, recognise patterns in fractions of a second and have a set of highly developed social behaviours. In this talk Mike will be running through a collection of these hard-wired influence points and exploring how they can be used in the design of products, interfaces and experiences.
Questions Answered	What forms of influence are there? How powerful can influence be? How can you make your app or site likeable? How can you establish a rapport with your users? How can you use social proof? What natural limits do humans have? How can stories be used in interface and experience design? How can we make use of out pattern matching abilities? What is permission? How can permission be translated into an experience path?
Level	Intermediate
Category	Web / Interface Design

Tapping the Mainline: Designing for Learned and Evolved Responses