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Title:

Social Media in the Enterprise: A Status Update

Your vote:
Yes No
Organizer:
Jeff Beckham, AT&T
Description:
Social media has never been hotter, but many large companies have barely dipped a toe into the water. Learn how to mitigate risks, convince executives, and begin having conversations with your customers.
Questions
Answered:
  1. What is social media?
  2. What tools are available?
  3. Is it right for my company?
  4. What are the legal concerns?
  5. How do I convince others?
  6. Should we open it up to everyone?
  7. Are there good reasons not to be part of the conversation?
  8. How can we use this method to sell our products?
  9. What metrics do we use to measure success?
  10. How much does it cost?
Level:
Beginner
Category:
Community / Social Networks
Type:
Panel
Event:
SXSW Interactive 2009
Jeff Beckham
on 8/8/08
We'd like to add panelists who are just starting social media efforts, as well as those who have been through the fire already (Dell folks, I'm looking at you). Drop me a line at jeff.beckham@att.com if you're interested.
Carla Young
on 9/8/08
Jeff- A great person to add to this is Zappos CEO Tony...or any of the other Zappos folks....most of them are on twitter and using it amazingly.....
Jeff Beckham
on 13/8/08
Agreed Carla -- Tony's talk at SXSW08 was one of the highlights of the event for me.
Miles Sims
on 18/8/08
Great topic - you know my experience here & I think it still taking longer than it should to get companies comfortable with the shift that has already happened.
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