SXSW 2012 - Lessons Learned Building Global Apps with Multi-Cultural Teams

Lessons Learned Building Global Apps with Multi-Cultural Teams
Event	SXSW Interactive 2009
Format	Solo
Organizer	Gareth Knight – Kindo.com
Description	Kindo.com has grown into a global, localised web application with users in 150+ countries, in 17 langauges, with a multi-national team around the world. You'll learn what did and didn't work for us technically, what we'd do differently next time around, what processes and tools we've used to be fast, how we interfaced with users, and what the ultimate results were. This interview gives a good starting point: http://uk.intruders.tv/Gareth-Knight,-co-founder-of-Kindo-com_a434.html
Questions Answered	How do you localise a web app? How do you grow a web app fast? How important is it to develop a good product, don't I just need eyeballs? What tools do you use to collaborate with a multi-national team? How do you translate a web app and keep it relevant and local? What kind of technical approach works? What mistakes did you make during the Alpha / Beta process? How do you approach your brand with a global product? How do you monetize social networks today? What's more important, users, features, or languages?
Level	Advanced
Category	Community / Social Networks

Lessons Learned Building Global Apps with Multi-Cultural Teams