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Title:

Getting the Kids Behind You

Your vote:
Yes No
Organizer:
Lara Sanders, peta2 (Youth Division of PETA)
Description:
“Getting the Kids Behind You” will be a how-to-guide for nonprofits to successfully motivate and mobilize youth to get behind their cause. From text message campaigns to viral videos to creative online petitions, this panel will show real-life examples that actually work.
Questions
Answered:
  1. Should my nonprofit go after young adults in the first place?
  2. What inspires and motivates youth to get behind a cause?
  3. Videos, games, applications, and widgets—what works?
  4. What are young adults doing online? How does this relate to nonprofits?
  5. Does my nonprofit need to be on every social networking site?
  6. How do you get youth to spread the word?
  7. What are some examples of nonprofits that are successfully harnessing the power of youth?
  8. What causes are hot with youth right now?
  9. How can I make my nonprofit “cool”?
  10. Is my nonprofit trying too hard?
Level:
Beginner
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Lara Sanders
on 8/8/08
Lara is PETA’s head of youth marketing. Lara works in PETA’s youth division, peta2, doing fun stuff like getting as many people as possible to make fun of the “Trollsen Twins.” peta2 is the world’s largest youth animal rights group, with more than 1.2 million e-news subscribers.

10 questions that will be answered in this panel:
1. Should my nonprofit go after young adults in the first place?
2. What inspires and motivates youth to get behind a cause?
3. Videos, games, applications, and widgets—what works?
4. What are young adults doing online? How does this relate to nonprofits?
5. Does my nonprofit need to be on every social networking site?
6. How do you get youth to spread the word?
7. What are some examples of nonprofits that are successfully harnessing the power of youth?
8. What causes are hot with youth right now?
9. How can I make my nonprofit “cool”?
10. Is my nonprofit trying too hard?


Lara Sanders
on 8/8/08
Lara is PETA’s head of youth marketing. Lara works in PETA’s youth division, peta2, doing fun stuff like getting as many people as possible to make fun of the “Trollsen Twins.” peta2 is the world’s largest youth animal rights group, with more than 1.2 million e-news subscribers.

10 questions that will be answered in this panel:

1. Should my nonprofit go after young adults in the first place?
2. What inspires and motivates youth to get behind a cause?
3. Videos, games, applications, and widgets—what works?
4. What are young adults doing online? How does this relate to nonprofits?
5. Does my nonprofit need to be on every social networking site?
6. How do you get youth to spread the word?
7. What are some examples of nonprofits that are successfully harnessing the power of youth?
8. What causes are hot with youth right now?
9. How can I make my nonprofit “cool”?
10. Is my nonprofit trying too hard?


Jack Shepherd
on 8/8/08
Brilliant!
Sloane Berrent
on 10/8/08
Very interesting topic - and it extends beyond just nonprofits - everyone can learn from these tips on how to reach the youth market.
Joel Bartlett
on 14/8/08
i'll be there!
Patricia Sanders
on 17/8/08
Sounds great! Just the kind of real help we need to be effective in reaching this challenging population!
Angela Modzelewski
on 27/8/08
Great topic! Can't wait to hear what you have to say. There's a lot to be learned from PETA.
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Developed for SXSW by Lindsey Simon