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Future of Location Marketing: Dummies Perspective

Event Interactive 2012
Format Dual
Organizer Aaron Strout – WCG
Speakers
  1. Aaron Strout – WCG
  2. Mike Schneider – Allen + Gerritsen
Description Three years after the launch of foursquare (at SXSW no less), the business world is starting to warm up to the idea of building loyalty, discovery and deals through location-based services. While many companies know that there is some "there" there, they have no idea how to leverage the concept of location-based services. During this informative session with the authors of Location Based Marketing for Dummies [http://amzn.to/lbm4d], Aaron Strout and Mike Schneider will walk through the 5 golden rules of location-based marketing, the key players along with several business case studies (big and small).
Questions
Answered
  1. How to get started with location-based services as a marketing platform.
  2. How to measure the impact of your location-based campaigns.
  3. Who are the major players in the space (along with others that we should keep an eye on).
  4. Which companies are doing a good job with location-based services.
  5. What are the five golden rules of location based marketing?
Level Intermediate
Supporting Material http://blog.wcgworld.com/2011/04/10-keys-to-a-good-location-based-marketing-campaign (good foundational post) And our book - http://amzn.to/lbm4d And our video about the book: http://www.youtube.com/watch?v=oofZt-LgBVk
Category Emerging Technology / Mobile
Tags foursquare, Location-Based Marketing, Mobile Marketing & Advertising
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