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Creepy? Captivating? Ads in the Personal Data Era

Event Interactive 2012
Format Panel
Organizer Jason Cavnar – Singly
Speakers
  1. John Battelle – Federated Media
  2. Robert Stephens – Best Buy
  3. Fatemeh Khatibloo – Forrester Research
  4. Jason Cavnar – Singly
  5. Deborah Schultz – Altimeter Group
Description Social, local, and mobile are just the beginning. People are creating massive, increasing amounts of personal data that brands and web services have access to. Financial transactions, browsing habits, social and location data, online appliances and devices, health data, and much more. The future is much bigger than just advertising. The era of direct relationships with each customer and their preferences has been born and highly personalized applications and in-store services are leveraging this rich personal data. With each new value created, we're also moving into uncharted territories of human experience and customer relationship. Hear from innovators within brands, as well as analysts and industry thought leaders on what opportunities they see, how they believe people will share and interact with their data, and what issues arise along the lines of data liability, identity and privacy on the road ahead.
Questions
Answered
  1. What marketers are inspiring you with their use of personal data/experiences?
  2. What is the creepiest thing you see on the web today? Is privacy dead?
  3. What role does trust play with brand perception and how does that relate to data?
  4. What challenges exist for brands as they think about personal data?
  5. Look out into the future. I am an average consumer - where is all of this going and what does it mean to me?
Level Intermediate
Supporting Material http://www.weforum.org/issues/rethinking-personal-data http://battellemedia.com/archives/2011/03/signal_austin_conversation_best_buy_cto_and_geek_squad_founder_robert_stephens
Category Branding / Marketing / Advertising
Tags data, innovation, marketing
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