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Beyond Chart Porn: Data Vis for Action

Event Interactive 2012
Format Dual
Organizer andy clark – R/GA
Speakers
  1. Andy Clark – R/GA
  2. Tye Rattenbury – R/GA
Description Data visualization is a hot topic. It's been called "the communication tool for the information age." For many people, however, it has become synonymous with pretty pictures and slickly animated charts that may be interactive but don't necessarily convey meaningful, much less actionable, information. The reality is designing with data now needs to be an integral part of digital product and service innovation, creating value through new brand engagements. From user interface, to personalization, to branded utility--knowing how to design data-driven experiences will become essential to business communication. In this presentation, we will dispel some of the more popular misconceptions about data visualization and put forth a model for its practice.
Questions
Answered
  1. What is the difference between data visualization for communication and data visualization for action?
  2. What is data-driven design?
  3. What are the core components of data-driven design?
  4. Why is data-driven design central to digital product & service innovation?
  5. How is data-driven design practiced?
Level Beginner
Supporting Material http://www.rga.com/about/offerings/data-visualization
Category Design / Development
Tags data visualization, digital innovation, Engagement
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