Get Lucky: Create Serendipity to Spur Innovation |
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| Event | Interactive 2012 |
| Format | Dual |
| Organizer | Rawn Shah – IBM |
| Speakers |
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| Description | Call it chance, luck, or juju, serendipity is the act of unexpectedly finding something of value. It is the muse of innovation and a silent driver of business; consider how Alexander Fleming's accidental discovery of the antibiotic penicillin revolutionized medicine, reducing suffering across the entire world. From the world changing to the mundane task of finding relevant information on Google+ or Twitter, serendipity is the mysterious force that gives us the breaks that many of us seek. But what is serendipity? How do you encourage it? Is there a downside to it? How does it apply to work, art or play? Can you design for serendipity? We say you can and should. Whether you’re building the next super social network, doing scientific research, or building a community, there are steps you can take and skills you can develop to help you recognize and act on it. It is more than just naturally being fortuitous; rather, it takes practice to get lucky. |
| Questions Answered |
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| Level | Intermediate |
| Supporting Material | http://www.thesocialorganization.com/2009/12/5-ways-to-orchestrate-serendipity.html http://www.fastcompany.com/magazine/72/realitycheck.html |
| Category | Social Media / Social Networks |
| Tags | get lucky, innovation, serendipity |