SXSW 2012 - The Revolution Is Now: Mobile Content Strategies

The Revolution Is Now: Mobile Content Strategies
Event	Interactive 2012
Format	Dual
Organizer	Brandon Carson – Yahoo!
Speakers	Brandon Carson – Yahoo! Michelle Lentz – Write Technology
Description	Ubiquitous connectivity is transforming mobile usage and behaviors. Traversing multiple connected devices in short activity bursts is becoming a primary way people access the mobile web. How do you design and deliver content optimized for various devices and operating systems while compensating for diverse behaviors? Do you have an app strategy? Why is a mobile content strategy important for your organization? In this session, we will discuss these questions, the current state of the mobile ecosystem and strategies for designing and developing content across multiple mobile platforms.
Questions Answered	What do I need to consider when developing a cross-platform content strategy? What are the differences between web, hybrid and native apps? How does the mobile ecosystem differ from other mediums? What does “mobile context” mean? How should content designers view the constraints of the mobile ecosystem?
Level	Intermediate
Category	Content / Content Strategy
Tags	content strategy, design, mobile

The Revolution Is Now: Mobile Content Strategies