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Title:

Old Media Finds New Voice Through Twitter

Your vote:
Yes No
Organizer:
Robert Quigley, Austin American-Statesman
Description:
Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media?
Questions
Answered:
  1. Why do most traditional media outlets push RSS feeds and why are personality-driven Twitters better?
  2. What type of audience are you reaching?
  3. Can that audience be used as a tool for breaking news crowd sourcing?
  4. What is the future for media and social networking?
  5. How does a media organization monetize their Twitter audience?
  6. Does advertising work or scare off followers?
  7. What's the best way to cover a large event (such as SXSW or ACL Fest) using Twitter?
  8. Is there value/dangers to revealing reporters' personal sides?
  9. How do you balance personality with straight news?
  10. How do you allocate resources toward Twittering?
Level:
Beginner
Category:
Community / Social Networks
Type:
Panel
Event:
SXSW Interactive 2009
Matt Genovese
on 8/8/08
Great idea for a presentation. Robert is definitely the person to present this.
Heidi Sullivan
on 8/8/08
Lift raft, indeed! Would love to hear this one.
Robert Quigley
on 8/8/08
I've received confirmation that @coloneltribune is going to join our panel! The colonel, who is the popular voice of the Chicago Tribune, is my inspiration for how I've Twittered the @statesman account. Also expected to be on the panel: @omarg, @broylesa, @austin360, @kkingston, @crit.

- Robert



Ricardo Guerrero
on 8/8/08
Great topic! So glad to see the success of @statesman & all your related Tweeters. ;D
warren sukernek
on 8/8/08
Great topic, I'd love to see this one.
Daniel Honigman
on 8/8/08
If the Colonel's there, I'm there.
Carla Young
on 8/8/08
Excited to hear your panel! Looking forward to Addie and Omar!
Robert Quigley
on 8/8/08
Just got confirmation for a panel spot from @ericasmith, a graphic designer with the St. Louis Post-Dispatch who follows the newspaper industry and how it uses Twitter with her blog http://graphicdesignr.net/blog/

Thanks for the positive feedback!
Rohit Bhargava
on 8/8/08
Great topic idea! I had a related thought, but not so much about Twitter ... one of my proposed session topics is "Why Austin Stays Wierd And You Should Too." I'm definitely voting for this one!
Mike Maddaloni
on 9/8/08
I have been following Colonel Tribune for several months and the Chicago Tribune finally gets social media!

mp/m
Connie Reece
on 16/8/08
Heard Robert Quigley at Social Media Camp and follow a number of the Statesman staff on Twitter. They do an excellent job, and I'll definitely be attending this one.
Daniel Honigman
on 16/8/08
Here's a link to a Mashable piece about how the Chicago Tribune has been able to use social media:

http://mashable.com/2008/08/15/twitter-for-journalists
Sheila Scarborough
on 19/8/08
I just followed Chicago's @ColonelTribune yesterday although I'm in Austin, because I'm interested in how news organizations are adapting to social media. I look forward to this panel!
joe doyle
on 27/8/08
The Colonel, too? He's great to follow on Twitter (I'm @joeyTWOwheels, btw). This would be an entertaining forum.
Beth Blair
on 30/8/08
Great panel! @ColonelTribune is one of my favorite Tweets.
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I have been following Colonel Tribune for several months and the Chicago Tribune finally gets social media!
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on 8/11/09
When used properly, Twitter can lend a new life to any form of business or service.
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on 29/11/09
Can't wait to hear about this topic!
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Lift raft, indeed! Would love to hear this one.
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