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Your User Research Sucks - Anthropology Can Help

Event Interactive 2012
Format Solo
Organizer Andrew Branch – Rain
Speakers
  1. Andy Branch – Rain
Description Under the “lean UX” doctrine, practitioners have been relying on a myriad of budding online remote usability testing services as well as executing small-scale interviewing with low overhead and quick-turnaround. While these techniques are essential in producing higher-quality, user-validation work in an environment where speed and costs are paramount, at times it feels a bit “wild west”. It seems that anything goes as long as it contributes to the general feeling of to a product improvement. Without discounting these lean techniques, as usability experts we cannot skimp on developing our techniques. What this budding field needs is a serious dose of formal anthropology to ground us in centuries of relevant research and technique (which more than predates digital media production). In this session we will discuss specific ethnographic techniques which can immediately improve the quality of your interviews, your recruiting, and your evaluation.
Questions
Answered
  1. Are there potential dangers in being too “lean” in UX?
  2. How can centuries of ethnographic research in the field of Anthropology help improve user interviewing?
  3. What specific techniques can I use tomorrow?
  4. What are some concrete examples of usability sessions going wrong by ignoring good recruiting/qualifying practices?
  5. What are some concrete examples of usability sessions going wrong by casual or ignorant interviewing methods?
Level Intermediate
Category Design / Development
Tags interviewing, Lean UX, Usability studies
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