SXSW 2012 - Community Management at a Crossroads

Community Management at a Crossroads
Event	Interactive 2012
Format	Panel
Organizer	Jim Storer – The Community Roundtable
Speakers	Jim Storer – The Community Roundtable Heather Strout – Farland Group Mike Pascucci – Ektron Mark Wallace – EDR
Description	Community management is not a new discipline, but as traditional organizations work to evolve into social businesses, community managers are finding themselves in the spotlight. No longer relegated to back rooms, scanning message boards, community managers are finding their way into the boardroom to help executives understand this dynamic new reality. But community managers can't claim victory just yet. The same changes that brought them from the back room to the boardroom could send them right back again. Services such as Facebook, Twitter, Google+ and the next great social app (insert name here____________) require community managers to constantly evolve the way they think about their organization in the social space. This panel will discuss how community management continues to evolve and how community managers can stay on top of it all.
Questions Answered	Implications as we move from walled gardens to distributed communities. Managing a globally dispersed community team. Coordinating social processes across complex organizations and market. Is a Facebook group a viable alternative for your community? What it will take to get community managers a seat at the boardroom table.
Level	Intermediate
Supporting Material	in process
Category	Social Media / Social Networks
Tags	community, community management, community manager

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Community Management at a Crossroads