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Crowdsourcing innovation at a big company

Event Interactive 2012
Format Future15
Organizer Mark Briggs – KING BROADCASTING
Speakers
  1. Mark Briggs – KING BROADCASTING
Description Hackathons, innovation tournaments and startup weekend-style events can power the necessary innovation for traditional companies that otherwise wouldn't have the capacity or creativity for such projects. A TV station in Seattle used one to leverage the top developer talent in the city to build an innovative news website that is an important piece of its growth strategy. Learn how they did it and how other companies can tap the power of the crowd for expertise that is not part of their core competency. The best part is that these projects are low-cost and high-touch, increasing the credibility of the company and the brand loyalty of an influential tech crowd.
Questions
Answered
  1. How can my company stage an innovation event that will actually help us build something new?
  2. Why would talented developers, designers, marketers or other creative professionals give their own time to help a big company?
  3. How will my company learn to be innovative if we just bring in people from the outside to do the innovating for us?
  4. Since organizing events are a lot of work, how does my company ensure a good ROI for staging such an event?
  5. What if you don't have a specific idea for a new product? Can a company still benefit from staging an innovation event?
Level Advanced
Category Other / Out There
Tags Events, hackathon, innovation
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