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Self Replicating Awesomeness: The Marketing of No Marketing

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Organizer Brian Oberkirch , Small Good Thing
Description 'Conversation' & 'community', yes, yes. Of course. But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we'll divine the best ways to unmarket and create self-replicating awesomeness.
Level Beginner
Category Marketing, Philosophical
Type Panel
Event SXSW Interactive 2008
Brian Oberkirch
on 21/8/07
Other panelists would be Jeremiah Owyang (web-strategist.com/blog), Deborah Schultz (debschultz.com) and David Parmet (marketingbeginsathome.com).
Justin Thorp
on 22/8/07
Brian, this sounds like a good panel. So many developers have AMAZING ideas but don't have a clue about how to get their message out.
Thor Muller
on 24/8/07
Great topic idea. Also known as "Everything you learned about marketing in the 20th Century is Wrong."
Chris Heuer
on 24/8/07
Looks great Brian - hope this gets picked so I can join you on this one

I was talking about "The End of Marketing", but perhaps it is merely a new beginning, where we take away the manipulative, exploitative intentions and return it to its original meaning - connecting people and products for their mutual benefit!
David Parmet
on 28/8/07
I'm looking forward to this one.. not just because I'm on it but for the rest of the panel. Not your typical 20th century marketing types...
Tim Walker
on 28/8/07
Excellent - especially the mix of panelists.
Lisa Price
on 20/9/07
This should be fascinating. Vote Brian (and the panellists)!
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
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