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Title:

Your Brand is Not My Friend™

Your vote:
Level:
Beginner
Type:
Panel
Category:
Advertising / Marketing
Organizer:
Alan (The Tangerine Toad) Wolk, The Toad Stool
Description:
People generally don’t want to hear from brands on Facebook and MySpace. The whole appeal of social media sites is their independence from corporate advertisers. People like the fact that they can say whatever they want to other people without any interference from anyone or anything that seems "official."
warren sukernek
on 8/8/08
Understanding the relationship (or friending) between consumers and brands is crucial in today's social web. I can't wait to get guidance and learn best practices.
Alan Wolk
on 8/8/08
"Your Brand Is Not My Friend" is all about the critical mistake too many brands make when entering the social media space. They assume that every brand has the following of a Nike or an Apple. But those two brands, and no more than a dozen others, are "Prom King Brands" who have a unique and unusual relationship with their customers

The panel will discuss this and what to do if you are one of the 99% of brands out there who are not one Prom King Brand. We'll also touch on The Real Digital Revolution (the ability of consumers to research products online and how this shifts the focus of advertising.)

You can read the latest iteration of "Your Brand Is Not My Friend" in this Adweek article from June 2008: http://is.gd/FDj

The Toad Stool blog- where these and other theories are explained in detail can be found at www.toadstoolblog.com
Alan Wolk
on 12/8/08
Adweek's Brian Morrissey has agreed to be the moderator for the panel.
Dion Hughes
on 13/8/08
i'm a big believer in this concept, and word has it alan is great on stage. plus, could there be a moderator better placed to prod and provoke than brian morrissey? this one is a must see.
David Armano
on 14/8/08
Brands need to figure out how to engage in social networks. And how not to. This should help.
phil gillman
on 14/8/08
really looking forward to this one - great idea Alan!
Alan Wolk
on 15/8/08
Panelists include:

CAM BECK, Experience Planner at Click Here (BLOG: http://www.chaosscenario.com)

NOAH BRIER, Head of Planning and Strategy at The Barbarian Group (BLOG: http://www.noahbrier.com)

CHRISTINA KERLEY (CK), Marketing Specialist at CK Epiphany (BLOG: http://www.ck-blog.com/)


Look for more Panelist announcements to follow.
Paul McEnany
on 16/8/08
I have a feeling this will cause a ton of good debate...
Mack Collier
on 16/8/08
Wow this topic alone warranted a 5-star vote, but I really need to give it six stars for having that lineup of panelists! Huge!
Alan Wolk
on 18/8/08
Another panelist added: Michael Lebowitz of Big Spaceship (http://www.bigspaceship.com or http://bigspaceship.posterous.com/)
Noah Brier
on 18/8/08
Awesome
Alan Wolk
on 19/8/08
Ian Schafer, Founder & CEO of Deep Focus is our final panelist: http://www.ianschafer.com and http://deep-focus.net)
Lewis Green
on 19/8/08
Good luck Alan.
Beth Harte
on 19/8/08
"Your Brand Is Not My Friend" So many companies need to hear this Alan!
Toby Bloomberg
on 20/8/08
Much needed session.
Tim Brunelle
on 20/8/08
This is going to be an awesome panel. Thanks for wrangling it, Alan!
Kevin Amter
on 20/8/08
This is super smart subject to be talking about and an all star line up for the panel. Brands can do nothing but gain from this discussion. A+++
Cathy Taylor
on 22/8/08
Love this topic. Advertisers and some social nets need to realize that there's a very narrow pathway between being useful to consumers and completely annoying. Unfortunately, I think it's a level of nuance that most won't get.
Doug Meacham
on 25/8/08
This is going to be Great!
Alan Wolk
on 25/8/08
Thanks all for the support, the blog posts (Armano, Dion, Ian), tweets, etc. Really looking forward to having this happen.
Ad Broad
on 26/8/08
Great moderator, great lineup. Wish every client I work on would sign up for this.
John Herrington
on 26/8/08
This will be fun. Looking forward to it.
Paul Saarinen
on 26/8/08
Is Brand Alan my Friend? I will find out when I attend. Looks to be a lot of tears in this one.
vinny warren
on 26/8/08
great lineup. great topic. do it!
Arun Rajagopal
on 27/8/08
This is a dream team that's worth its weight in Olympic Gold. So looking forward to see Alan and crew rock!
Alan Wolk
on 29/8/08
Thanks to everyone for their support. Last minute voters/visitors/interested parties can get a full download on the Toad Stool blog at http://snurl.com/3l06y
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Do it today!
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Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
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    3
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    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
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