SXSW 2012 - From Listening to Action: Social CRM

From Listening to Action: Social CRM
Event	Interactive 2012
Format	Dual
Organizer	Lou Ordorica – WebAchievers LLC
Speakers	Lou Ordorica – WebAchievers LLC Alex Kwain – CDC Software
Description	Social media is rapidly becoming key to business communications. As people spend more time using social networks, businesses are recognizing that their customers want more interaction and engagement. Businesses realize there’s much to be gained as interactions become transactions. And yet, most organizations lack a strategy to facilitate this social system. This is where Social CRM can help. Make social media work for you - generate leads, market your events, recognize issues, and enhance customer relationships. Social CRM is designed to facilitate social media activity in a trusted and transparent business environment, engaging the customer to provide mutually beneficial value. Working with real-world examples, you will learn the hands-on aspects of Social CRM for your business. We will discuss how to define the problem, develop a strategy and approach, incorporate social media into your existing business processes and measure results. You will take away practical Social CRM advice you can put to use right away.
Questions Answered	What is Social CRM? Why is Social CRM good for my business? How does Social CRM make me money? What pitfalls should I avoid using Social CRM? How do I implement Social CRM?
Level	Intermediate
Supporting Material	http://www.slideshare.net/lordorica/from-listening-to-action-social-crm
Category	Business / Startups / Funding
Tags	Customer Support, Sales, social CRM

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From Listening to Action: Social CRM