Self Replicating Awesomeness: The Marketing of No Marketing |
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| Event | SXSW Interactive 2008 |
| Format | panel |
| Organizer | Brian Oberkirch – Small Good Thing |
| Description | 'Conversation' & 'community', yes, yes. Of course. But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we'll divine the best ways to unmarket and create self-replicating awesomeness. |
| Level | Beginner |
| Category | Marketing, Philosophical |