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Big Data: Powering the Race for the White House

Event Interactive 2012
Format Panel
Organizer Patrick Ruffini – Engage
Speakers
  1. Patrick Ruffini – Engage
  2. Josh Hendler – Jumo
  3. Kristen Soltis – The Winston Group
  4. Dan Siroker – Optimizely
  5. Alex Lundry – TargetPoint Consulting
Description Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.
Questions
Answered
  1. I want to optimize my site to run just like Obama’s but I don’t have millions of visitors. How do apply these lessons to a smaller operation?
  2. Are conclusions based on new marketing data -- much of it subject to possible selection bias -- scientifically valid?
  3. The wealth of political and consumer data that’s out there can be overwhelming. How do practitioners in the field avoid “analysis paralysis”?
  4. As a voter, should I be concerned about the privacy implications of Big Data?
  5. What are the resources I need to make this work for my organization?
Level Intermediate
Supporting Material I initially explored some of the ideas from this talk in this post after the 2010 midterm elections. http://www.engagedc.com/2010/11/10/goodbye-polling-hello-big-data/ We were also involved in strategy and data collection for Foursquare's I Voted project, which visualized check-in behavior at polling places across the country on Election Day 2010. http://elections.foursquare.com
Category Government and Technology
Tags analytics, Big Data, Politics
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