The community revolving door: staying a step ahead |
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| Event | Interactive 2012 |
| Format | Panel |
| Organizer | Heather Strout – Farland Group |
| Speakers |
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| Description | Some say getting started is the hardest part – and it can be, but often this is a phase of excitement organizationally and time where everyone is focused on the shiny new toy. Year two, those internal stakeholders are on to the next new thing, your customers are back to their regular day jobs and you are stuck having to push that community rock up the steep hill of engagement. Welcome to the biggest challenge presented by community. From continuing to seek out new members, to finding the next evangelist, membership evolution can be an unexpected challenge, but so is content evolution and most importantly, strategy evolution. The first year or two of your community takes lots of seeding and seeking out content, and fine-tuning core areas of value. While you can’t forget those important elements, your next couple of years will be more about member nurturing and making fine adjustments to the focus of your community based on member interests, engagement, and shifting expectations of value. |
| Questions Answered |
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| Level | Intermediate |
| Category | Social Media / Social Networks |
| Tags | community engagement, community management, Online community |