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Whereify Your Content; Gain an Audience of Millions

Event SXSW Interactive 2009
Format Solo
Organizer Josh Babetski – MapQuest, Inc.
Description Building an audience for your content is expensive. What's a start-up to do to? In this session, we'll talk about some of the ways making your content location-aware can help you quickly build an audience. We'll also show you how to do it.
Questions
Answered
  1. How can I increase my audience through location-enabled content?
  2. How are large sites leveraging my content?
  3. How do I location-enable my site's content?
  4. How can location-enabled content help me monetize my web application?
  5. What if my content is applicable to multiple locations?
  6. Why widgetize my content?
  7. How can I widgetize this content?
  8. What standards are emerging for location aware content?
  9. What do all these geo acronyms and terms mean: geoRSS, geoNames, KML, geocode, toponym, WoEID, GML, WGS84?
  10. How "local" should my wherification be: block, street, neighborhood, city, etc.?
Level Advanced
Category Content
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