SXSW 2012 - Presenting Straight to the Brain

Presenting Straight to the Brain
Event	SXSW Interactive 2009
Format	Panel
Organizer	Cliff Atkinson – Beyond Bullet Points
Description	Is there a way out of the oppressive PowerPoint culture that surrounds us? Yes: skip the fonts and graphics talk, and explore how the human mind learns. When you accept what the research says about the brain, you’ll have no choice but to present a clear and compelling multimedia story.
Questions Answered	What are the limits of the mind when it processes new information? Why and how should one strike a balance between text and imagery? How do you signal the most important points out of a large body of information? Why is it important to engage an audience emotionally? What is the best shape for information to increase the ability of someone to remember and apply it? Everyone says "tell a story," but how do you tell a story when you don't have one? How much longer does a storyboard presentation take to create than a standard one? Do you have any tricks for presenting? Is there any software you'd recommend? Are there any resources you'd recommend?
Panelists	Cliff Atkinson, moderator (Beyond Bullet Points), Craig Ball (craigball.com), Jared Goralnick (AwayFind / SET Consulting), Kathy Sierra (Creating Passionate Users)
Level	Intermediate
Category	Business / Entrepreneurial

Presenting Straight to the Brain