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Make Money While Making Music – Brand Your Band

Event Music 2012
Format Solo
Organizer Craig Bower – Design That Rocks
Speakers
  1. Craig Bower – Design That Rocks
Description Make your music your business! Building a successful business is no small task, and no single person can do it alone. It takes careful planning, hard work, and a team possessing the skills needed for success in your industry. The music business is no different. Far too often, musicians feel they can do it all: write, record, distribute, perform, market and everything in between. Why? Sometimes it's about retaining control, sometimes it's a financial necessity, and sometimes it’s because they simply don't know where to turn for help. Find out how to treat your band like a business. Learn what it takes to engage your audience and make your brand stand out in a sea of competition. Walk away with practical examples and resources you can use to manage logo and name recognition, social media, printing expenses, graphic and web design, merch, marketing and more all while learning how to treat making music like the business that it is. Your business.
Questions
Answered
  1. How do I start a small business marketing plan?
  2. Should a musician manage their own social media marketing?
  3. How can I turn a ‘fan’ into a ‘customer’?
  4. What is Integrated Marketing and why should musicians care?
  5. Why should I pay for design when my drummer has a Mac?
Level Beginner
Category Marketing
Tags bands, music business, music marketing
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